Slim Jim said it perfect. Never does a permanent install with anything else than logstor. If they won't post specific test data conditions and heat loss , it's not worth the risk. If they were anywhere near as good as their claimed R values, they would be posting all data and then some. Save now and spend more later. S&R lines are the last place to skimp, and you do get what you pay for.
However if you've Learned the hard way about the "fancy wrapped" lines, they still can be salvaged if you want to self insulated the trench. It has to be waterproof period, spray foam is the easiest, but Roxul works well also. I've seen anything from shower pan , the white commercial flat roof. Material and heavy mil plastics to line trench. Spray foam, beads, foam board, PVC, culvert material, whatever could be used of found to work. Many times foam products can be found in the industrial parts of a city being thrown out.
Depth doesn't matter for a good insulpipe.