As ugly as it really is, sometimes the folks that are at the top of a company overseeing costs and sales only look at the red and black lines, the black lines represent sales and profits, the red lines represent costs such as product to build it, warranty, repairs and design.
The people at the top always want to cut the red to increase the black, sometimes they cut to much red and it takes a while for problems to start showing up but when they do and the top guys bury or mask those small issues instead of addressing them head on and getting back on track, the snowball only increases and finally rolls right over the entire company!
It's really ugly because first you have the employee who is counting on upper management to do the right thing and he loses his job, he and his family are now taking a big hit!
Then you have the sales team that is forced to hide or is misled regarding the issues to keep sales going, their integrity with their customer and friends are compromised in their own community, this hurts pretty hard believe/ trust me on this one, I know that feeling very well!
Then you have the customer, he invested thousands of his families dollars to save money in the future and chose to do business with that company because he thought it was the best product for the money, now his wife and children are out of the savings, things get tight, arguments, perhaps divorce and for what?
All because somebody at the top wasn't paying attention to both of those lines, the black AND the red.
My suggestion to all the guys at the top, pay attention to both of those lines, if you have issues with your products, don't mask them and continue to build the same problem, address the issue, be honest with your team, listen to all the suggestions and come up with a plan, remember you folks are the ones steering the ship and your inattention can run run the whole ship into an iceburg and sink the entire ship!